Conventional creams have ph greater 7 which can further damage the skin barrier leading to more dryness. Sebamed baby cream is clinically proven to be effective in atopic babies and soothes baby's sensitive skin. Made in Germany forms a non occlusive protective film against dryness and irritation rich in panthenol, allantoin and chamomile extract, the moisturizing and protective complex soothes and regenerates irritated skin easy to apply and readily absorbed42 percent lipid composition water in oil emulsion supports the natural lipid balance pleasant botanical fragrance ideal from one month onwards clinically proven a significant improvement of erythema and rough skin in only eight weeks shown in studies.